Emanuel Ingrao is an entrepreneur and the founder and CEO of Shifton, an advanced design studio for social innovation. With Shifton, he designs new strategies to inspire change and imagine new scenarios for a sustainable future. His working approach is characterised by four values: kindness, trust, creativity and positivity. He believes in building quality, empathetic relationships with people and in the importance of bringing out new talent. His attitude stems from his experience sailing with sailing boats, which has taught him aspects such as: unpredictability, strategy, joy and fear. In Milano Painting Academy Emanuel Ingrao is responsible for managing the innovation process inside the organization that identifies strategies, business opportunities and new technologies.